Meta Ads UTM Guidelines
Configure your Meta Ads UTM parameters correctly so that Hermon can attribute leads to campaigns, ad sets, and ads in the leaderboard.
Why are UTMs Required?
Hermon requires specific UTM parameters on incoming lead traffic to attribute closed deals back to the correct Meta Ads entities. If a lead arrives with a paid traffic source but is missing UTM campaign parameters, Hermon cannot resolve the matching Meta campaign, and the lead is dropped from the leaderboard statistics.
Required URL Parameters
Add the following query parameters to the URL of every Meta ad:
Meta URL Parameters
utm_source=facebook
utm_medium=paid
utm_campaign={{campaign.name}}
utm_content={{adset.name}}
utm_term={{ad.name}}Parameters Mapping Reference
A breakdown of each UTM parameter and its corresponding Meta dynamic placeholder:
| Parameter | Value / Placeholder | Description |
|---|---|---|
| utm_source | Identifies the source as Facebook/Meta Ads | |
| utm_medium | paid | Identifies the traffic medium as paid advertising |
| utm_campaign | {{campaign.name}} | Meta dynamic placeholder for the Campaign name |
| utm_content | {{adset.name}} | Meta dynamic placeholder for the Ad Set name |
| utm_term | {{ad.name}} | Meta dynamic placeholder for the Ad name |
Important Notes
Attribution applies to new leads only. Existing leads that have already been created without UTM parameters will not be retrospectively corrected or matched.